Direct Line was established in the year 1985. AT that point of time it catered to just a single product that is car insurance. Today it has a variety of products and services available to cater to all its customer’s needs. Direct Line serves around 10 million customers across the UK and in Europe. There is a unique way in which it operates. All the operations are carried out via the phone and internet and so brokers and middlemen were never involved. Currently it is UK’s leading direct car insurer.
Insurance being its main business, it offers different types of insurance like car insurance, home insurance, travel insurance, pet insurance and life insurance. It offers many financial products like critical illness cover and savings. Its car insurance policies come with great discounts. It provides two types of home insurance policies; the Direct Line Home Insurance and the Direct Line Home Insurance Plus. The Insurance Plus plan offers extra features like accidental damage, family legal protection, etc. It also provides travel insurance, insuring its customer for a single trip or multiple trips. Pet insurance is available for all kinds of pets. The insurance pays the vet directly and there is no restriction on the number of times claims can be made. Discounts are also available if more than one pet is insured.
There were many features that were offered first time to insurance customers. This was done by Direct Line to make their client’s life as simple as possible. They deal directly with the customers. No intermediaries were involved. Medical screening is provided to travel insurance customers wherein a client having a pre-existing condition was assessed individually. They were the pioneers in offering life insurance online. Having achieved this, Direct Line is still finding out new ways and carrying out research to churn out the best possible products and services for their customers.
Having looked at all this, it is important to ensure that you get the best available products. Compare Direct Line with its competitors in UK for various life insurance terms, services and products.
